Meghan Markle's 'As Ever': A New Beginning in Lifestyle Branding

A Fresh Chapter for Meghan Markle

Meghan Markle is stepping into the entrepreneurial spotlight once again with her newly rebranded lifestyle endeavor, As Ever. This marks a shift from the previous brand identity, American Riviera Orchard. With this transformation, Meghan seeks to expand beyond the Santa Barbara-inspired roots, aiming for a broader canvas that stretches across various facets of modern living.

The name As Ever harks back to her pre-royalty days with her lifestyle blog, The Tig, a project close to her heart. Through this rebranding, Meghan intends to rekindle the essence of her personal interests and values that connect with people globally.

An Exploration of Interests: From Food to Thoughtful Living

Central to As Ever is an emphasis on elements that resonate with Meghan herself: food, gardening, entertaining, and a mindful approach to life. It's about savoring everyday joy, a theme consistently reflected in the brand's messaging and offerings. The new website is a visual tribute to her Santa Barbara home, incorporating symbols like palm trees and hummingbirds, which stand for both location and resilience.

Delving into its initial product release, As Ever unveiled a unique item—a hand-numbered strawberry jam—early in 2024. Offered as an exclusive teaser, it provides a glimpse into the brand's quality and ethos, combining artisanal tangibility with an understated sense of luxury.

Partnering with Netflix adds a dynamic dimension to As Ever. Scheduled to launch in March 2025, her new series With Love, Meghan promises a blend of practical lifestyle guidance and intimate interactions with notable friends like Mindy Kaling and Roy Choi.

In crafting her brand, Meghan draws inspiration from the likes of upscale lifestyle phenomena such as Goop and Flamingo Estate. Her objective is clear: balance accessibility with a premium sheen, leveraging her influence to elevate the brand's reach across global markets.

Beyond products and partnerships, the rebranding carries an air of speculation and intrigue. Some suggest the brand's name might subtly echo Princess Diana's signature phrase, "As ever," used in her personal correspondence. This theory stirs the imagination of those who perceive Meghan pursuing a legacy-informed journey hinted at through past aspirations.

With As Ever, Meghan Markle is crafting a narrative that intertwines her personal evolution with shared cultural touchstones, inviting audiences to explore a lifestyle defined by thoughtfulness, creativity, and connection.