W Punta Cana: W Hotels Breaks New Ground in All-Inclusive Luxury
Crystal-blue Caribbean waves, breezy palms, and a bold new approach to luxury—W Hotels is making waves with its first-ever all-inclusive resort. The W Punta Cana, an adults-only destination that kicks off a fresh chapter for the iconic brand, opens its doors in the heart of the Dominican Republic on August 19, 2025. For travelers who thought all-inclusives were predictable, this place flips the script entirely.
This isn't just another resort opening. W Hotels, partnering with Grupo Puntacana and MAC Hotels, wants to reimagine how high-end travelers experience the Caribbean. Their goal? Transform the idea of an all-inclusive stay from a cookie-cutter package to an immersive and vibrant getaway, dripping with the unmistakable W style.
The property stands out from the moment you arrive. It's exclusively for adults and features 340 rooms, including 46 impressive suites, some with swim-up or private pools. The layout finds a smart balance: there's a sense of community but also plenty of hideaways for privacy. Picture yourself unwinding at one of 12 trendy restaurants and lounges, or catching the scene at the WET Deck—W’s famous pool bar. Need me time? Book a treatment at AWAY Spa or hit the FIT gym any hour of the day.
Redefining the All-Inclusive Experience
The team at W Punta Cana isn’t shy about their ambitions. George Fleck, Senior Vice President and Brand Leader, sums it up: this isn’t just a resort, it’s a ‘movement.’ W Punta Cana aims to deliver everything the brand is loved for—dynamic design, boundary-pushing music, and a buzz you won’t find at your average beachside property. They want every guest to walk away with a story worth sharing.
Every detail is dialed up for impact. You’ll see bold art and interior design inspired by Dominican culture, plus lively programming that runs from sunrise to nightfall. Forget bland buffets and five-o’clock-sharp dinners—instead, you get global and local flavors crafted for grown-up tastes across 12 restaurants and lounges. The resort even puts its own spin on communal spaces, offering The Living Room lobby bar for signature cocktails and social meet-ups. It’s all about feeling connected to both the place and the people around you.
Briank King, Marriott’s leader for the Caribbean and Latin America, sees it as just the start. As he puts it: “We’re not following trends—we’re creating them.” That energy fits right in amid Punta Cana’s mix of lush tropical landscape and jaw-dropping coastline, which travelers have increasingly flocked to for authentic, next-level escapes.
There’s more in the pipeline too. The W brand has plans to open two more all-inclusives—one in Corasol Playa del Carmen in 2028, and another in Costa Mujeres in 2029—cementing their move into the all-inclusive space. With those projects, W is betting big on travelers demanding more than the basics, expecting design, service, and surprises around every corner.
If you’re wondering about accessibility and price, W Punta Cana is about 45 minutes from the airport, making it a straightforward trip from touchdown to check-in. Nightly cash rates through the end of 2025 start at around $594 for two guests, or 137,000 Marriott Bonvoy points. Each room boasts a private balcony or swim-up pool, keeping the focus on luxury and privacy at every turn.
W Punta Cana isn’t just expanding W Hotels’ world, it’s changing the way people see all-inclusives in the Caribbean—and possibly everywhere else, too.